CJ's Personal Training is dedicated to helping individuals reach their fitness goals. As a freelance designer, I was tasked with creating a brand from the owner's perspective that was simple and approachable, but still conveyed the strength and determination of their mission. I used neutral colors and a modern design to create a brand that was inviting and inspiring.My goal was to create a brand identity that was unique to CJ's Personal Training, while also being capable of reaching a wide audience.