top of page
SouthernExpe.jpg

Southern Expedition

Southern Expedition is an exploration and documentation of culture that dives into the music, food, and experiences of Black folks in the South. When Gerald Dale described his brand, mentioned the importance of family gatherings, what's normally brought to a southern potluck, competitive card games, spirits and cookouts. A full circle of celebrating love and fellowship through food the with Southern hospitality. 

Visual Identity and Brand Development 

I wanted to be intentional in choosing the color palette and script font with the connection to cookouts and barbecued foods. Paring the script with a modern, bold sans serif font 

SE_Wix_2.jpg
bottom of page